For product team

Collaborate on user insights

For product managers

Build products users love

For product designers

Create designs that resonate

For researchers

Discover insights others miss

Case studies

Learn how others use Hotjar

Guides

Get the most out of Hotjar

Blog

News, analysis, tips, and tutorials

Product forge

Cutting-edge product insights

Product updates

What’s new

Support

Learn how to set up and use Hotjar

Hotjar learning

Courses to help you flourish

WHY HOTJAR / FOR PRODUCT TEAMS

Build a customer-centric culture within

Make product experience insights accessible to everyone – collaborate on user insights for brilliant prioritization, and build products your customers really need and love.

143,088 teams put customers at the heart of their product with Hotjar

DISCOVER USER INSIGHTS

Spot endless opportunities to improve your product

Get inspired with endless new ideas to improve your product and grow your business with reliable user insights.

VALIDATE YOUR IDEAS WITH RELIABLE DATA

Feel confident you’re meeting user needs

Stop guessing and understand exactly what your users want. Reduce assumptions and validate your ideas with real, unbiased insights.

INCREASE TEAM ALIGNMENT

Get buy-in for your ideas with head-turning insights

Build a compelling case for your ideas with real user insights and feedback. Get everyone in your team on the same page.

SPOT UX ISSUES FAST AND PRIORITIZE FIXES

Discover every issue users encounter

Don’t rely on support tickets alone. Watch users getting stuck and collect feedback when they encounter an issue.

...

How it works

Tools that power your team to discover, consolidate, and communicate user needs.

Heatmaps visually represent where users click, move, and scroll on your site. With this context, you'll learn how users really behave.

Recordings are playbacks of users on your site. Watch full recordings of each visit, including the clicks, mouse movements, u-turns, and rage clicks. Identify issues on the fly and spot solutions in seconds.

A real-time suggestion box on your site, Feedback lets users express frustration or delight about individual parts of your site, right down to the page, form, or image they're looking at

Surveys bring voice-of-customer to your decision-making. Gathering evidence for a new product or feature? Use a targeted Survey to validate your ideas and better understand your users.

Explore Hotjar features product teams love

Workspaces

Lorem ipsum dolor, sit amet consectetur adipisicing elit. Hic voluptatum dicta blanditiis totam sequi repellat eius perspiciatis excepturi voluptatem provident fugit, recusandae modi consectetur beatae saepe animi dolorum, quisquam dolore.Dolorem ad, nobis enim, saepe fuga dignissimos hic libero explicabo eligendi, repellendus eveniet nostrum mollitia! Ipsum

Learn more

Highlights

Lorem ipsum dolor, sit amet consectetur adipisicing elit. Hic voluptatum dicta blanditiis totam sequi repellat eius perspiciatis excepturi voluptatem provident fugit, recusandae modi consectetur beatae saepe animi dolorum, quisquam dolore.Dolorem ad, nobis enim, saepe fuga dignissimos hic libero explicabo eligendi, repellendus eveniet nostrum mollitia! Ipsum

Learn more

Integration

Lorem ipsum dolor, sit amet consectetur adipisicing elit. Hic voluptatum dicta blanditiis totam sequi repellat eius perspiciatis excepturi voluptatem provident fugit, recusandae modi consectetur beatae saepe animi dolorum, quisquam dolore.Dolorem ad, nobis enim, saepe fuga dignissimos hic libero explicabo eligendi, repellendus eveniet nostrum mollitia! Ipsum

Learn more

Share the wealth and bring your entire team along your users’ journey.

Export, share & comment

Quickly share user insights with your team using a public link, @mention them in comments, or export an MP4 or PNG.

Unlimited users

Hotjar is built for teams. Get the whole gang on board and start collaborating on user insights in no time.

Send out weekly round-up emails

Keep your key stakeholders and team members in the loop with a weekly round-up email highlighting key findings.

Host regular Hotjar Watch parties

Come together with your entire team to see what your users are seeing and empathize with the people that matter most.

How product teams use Hotjar

Product managers

See how people experience your product, figure out the changes they need most, and get buy-in for your ideas. Fast.

Learn more
Product designers

Figure out what works, what doesn’t, and why. An easier way to validate ideas and get buy-in for your designs.

Learn more
Researchers

Study users in-the-moment as they engage with your product. Develop a deeper understanding of their needs with qualitative and quantitative data.

Learn more

Get started with Hotjar

It only takes a few minutes to get started with Hotjar.Understand your
users—start free, today.

No credit card required

No credit card required

56,549 users signed up last month

GDPR- & CCPA-ready

RESOURCES FOR PRODUCT TEAMS

The complete guide to heatmaps

Communicate and collaborate with your team directly in Hotjar, and make quick decisions on what user-led product

The complete guide to heatmaps

Roll out the red carpet and send an invitation to everyone who’s anyone—your product team, designers, developers,

The complete guide to heatmaps

Hotjar’s heatmaps and recordings provide context to real data. Here’s how the Hotjar team uses their tools to improve